Yield Optimization of Display Advertising with Ad Exchange
Published Online:17 Oct 2014https://doi.org/10.1287/mnsc.2014.2017
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Volume 60, Issue 12
December 2014
Pages iv-vi, 2859-2885
Article Information
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- Received:August 26, 2011
- Accepted:May 26, 2014
- Published Online:October 17, 2014
Copyright © 2014, INFORMS
Cite as
Santiago R. Balseiro, Jon Feldman, Vahab Mirrokni, S. Muthukrishnan (2014) Yield Optimization of Display Advertising with Ad Exchange. Management Science 60(12):2886-2907.
https://doi.org/10.1287/mnsc.2014.2017
Keywords
