The Effect of Social Interaction on Economic Transactions: Evidence from Changes in Two Retail Formats

• Avi Goldfarb

  Avi Goldfarb

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  Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada

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• Ryan C. McDevitt

  Ryan C. McDevitt

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  Fuqua School of Business, Duke University, Durham, North Carolina 27008

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• Sampsa Samila

  Sampsa Samila

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  National University of Singapore, Singapore 119245

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• Brian S. Silverman

  Brian S. Silverman

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  Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada

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