Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
Published Online:23 Jan 2015https://doi.org/10.1287/mnsc.2014.2033
Supplemental Material
mnsc.2014.2033-sm-final_submission_online_appendix.pdf (331 KB)
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Volume 61, Issue 3
March 2015
Pages iv-vi, 487-705
Article Information
Supplemental Material
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Information
- Received:July 09, 2011
- Accepted:May 28, 2014
- Published Online:January 23, 2015
Copyright © 2015, INFORMS
Cite as
Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin (2015) Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. Management Science 61(3):507-519.
https://doi.org/10.1287/mnsc.2014.2033
Keywords
