Naiveté, Projection Bias, and Habit Formation in Gym Attendance

Dan Acland
Dan Acland
[email protected]
University of California, Berkeley, Berkeley, California 94720
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,
Matthew R. Levy
Matthew R. Levy
[email protected]
London School of Economics, London WC2A 2AE, United Kingdom
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Dan Acland

[email protected]

University of California, Berkeley, Berkeley, California 94720

Search for more papers by this author

Matthew R. Levy

[email protected]

London School of Economics, London WC2A 2AE, United Kingdom

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Published Online:15 Jan 2015https://doi.org/10.1287/mnsc.2014.2091

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Received:May 14, 2013
Accepted:September 05, 2014
Published Online:January 15, 2015

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Dan Acland, Matthew R. Levy (2015) Naiveté, Projection Bias, and Habit Formation in Gym Attendance. Management Science 61(1):146-160.

https://doi.org/10.1287/mnsc.2014.2091

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