Do Store Brands Aid Store Loyalty?

Satheesh Seenivasan
Satheesh Seenivasan
[email protected]
Department of Marketing, Monash University, Caulfield, Victoria 3145, Australia
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,
K. Sudhir
K. Sudhir
[email protected]
Yale School of Management, Yale University, New Haven, Connecticut 06520
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,
Debabrata Talukdar
Debabrata Talukdar
[email protected]
School of Management, State University of New York at Buffalo, Buffalo, New York 14260
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Satheesh Seenivasan

[email protected]

Department of Marketing, Monash University, Caulfield, Victoria 3145, Australia

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K. Sudhir

[email protected]

Yale School of Management, Yale University, New Haven, Connecticut 06520

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Debabrata Talukdar

[email protected]

School of Management, State University of New York at Buffalo, Buffalo, New York 14260

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Published Online:31 Mar 2015https://doi.org/10.1287/mnsc.2014.2133

Supplemental Material

mnsc.2014.2133-sm-online_appendix.pdf (23 KB)

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Volume 62, Issue 3

March 2016

Pages iv-vii, 631-903

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Received:August 16, 2012
Accepted:November 24, 2014
Published Online:March 31, 2015

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Satheesh Seenivasan, K. Sudhir, Debabrata Talukdar (2015) Do Store Brands Aid Store Loyalty?. Management Science 62(3):802-816.

https://doi.org/10.1287/mnsc.2014.2133

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