Liking and Following and the Newsvendor: Operations and Marketing Policies Under Social Influence

Ming Hu
Ming Hu
[email protected]
Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada
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,
Joseph Milner
Joseph Milner
[email protected]
Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada
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,
Jiahua Wu
Jiahua Wu
[email protected]
Imperial College Business School, Imperial College London, London SW7 2AZ, United Kingdom
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Ming Hu

[email protected]

Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada

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Joseph Milner

[email protected]

Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada

Search for more papers by this author

Jiahua Wu

[email protected]

Imperial College Business School, Imperial College London, London SW7 2AZ, United Kingdom

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Published Online:18 Aug 2015https://doi.org/10.1287/mnsc.2015.2160

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mnsc.2015.2160-sm.pdf (347 KB)

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Volume 62, Issue 3

March 2016

Pages iv-vii, 631-903

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Received:July 11, 2013
Accepted:January 09, 2015
Published Online:August 18, 2015

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Ming Hu, Joseph Milner, Jiahua Wu (2015) Liking and Following and the Newsvendor: Operations and Marketing Policies Under Social Influence. Management Science 62(3):867-879.

https://doi.org/10.1287/mnsc.2015.2160

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