Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance
Published Online:2 May 2016https://doi.org/10.1287/mnsc.2015.2418
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Volume 63, Issue 6
June 2017
Pages 1657-2048
Article Information
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- Received:January 05, 2015
- Accepted:November 28, 2015
- Published Online:May 02, 2016
Copyright © 2016, INFORMS
Cite as
Naresh Bansal, Kissan Joseph, Minghui Ma, M. Babajide Wintoki (2016) Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance. Management Science 63(6):1993-2015.
https://doi.org/10.1287/mnsc.2015.2418
Keywords
