How Targeting Affects Customer Search: A Field Experiment

Nathan M. Fong
Corresponding Author
Nathan M. Fong
[email protected]
Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122
Search for more papers by this author

Nathan M. Fong

Corresponding Author

Nathan M. Fong

[email protected]

Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

Search for more papers by this author

Published Online:31 May 2016https://doi.org/10.1287/mnsc.2016.2447

Supplemental Material

mnsc.2016.2447-sm.pdf (116 KB)

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Volume 63, Issue 7

July 2017

Pages 2049-2395

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Received:August 08, 2012
Accepted:January 08, 2016
Published Online:May 31, 2016

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Nathan M. Fong (2016) How Targeting Affects Customer Search: A Field Experiment. Management Science 63(7):2353-2364.

https://doi.org/10.1287/mnsc.2016.2447

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How Targeting Affects Customer Search: A Field Experiment

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