Customer Referral Incentives and Social Media
Published Online:14 Jul 2016https://doi.org/10.1287/mnsc.2016.2476
Supplemental Material
mnsc.2016.2476-sm.pdf (266 KB)
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Volume 63, Issue 10
October 2017
Pages 3147-3529
Article Information
Supplemental Material
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Information
- Received:March 24, 2015
- Accepted:January 29, 2016
- Published Online:July 14, 2016
Copyright © 2016, INFORMS
Cite as
Ilan Lobel, Evan Sadler, Lav R. Varshney (2016) Customer Referral Incentives and Social Media. Management Science 63(10):3514-3529.
https://doi.org/10.1287/mnsc.2016.2476
Keywords
