Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram

Zhuoxin Li
Zhuoxin Li
[email protected]
Carroll School of Management, Boston College, Chestnut Hill, Massachusetts 02467
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,
Ashish Agarwal
Corresponding Author
Ashish Agarwal
[email protected]
McCombs School of Business, University of Texas at Austin, Austin, Texas 78712
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Zhuoxin Li

[email protected]

Carroll School of Management, Boston College, Chestnut Hill, Massachusetts 02467

Search for more papers by this author

Ashish Agarwal

Corresponding Author

Ashish Agarwal

[email protected]

McCombs School of Business, University of Texas at Austin, Austin, Texas 78712

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Published Online:17 Aug 2016https://doi.org/10.1287/mnsc.2016.2502

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mnsc.2016.2502-sm.pdf (319 KB)

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Volume 63, Issue 10

October 2017

Pages 3147-3529

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Received:June 09, 2014
Accepted:January 23, 2016
Published Online:August 17, 2016

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Zhuoxin Li, Ashish Agarwal (2016) Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram. Management Science 63(10):3438-3458.

https://doi.org/10.1287/mnsc.2016.2502

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