Everything We Do, You Do: The Licensing Effect of Prosocial Marketing Messages on Consumer Behavior
Published Online:13 Oct 2016https://doi.org/10.1287/mnsc.2016.2571
Supplemental Material
mnsc.2016.2571-sm.pdf (94 KB)
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Volume 64, Issue 1
January 2018
Pages 1-493
Article Information
Supplemental Material
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Information
- Received:January 15, 2015
- Accepted:June 10, 2016
- Published Online:October 13, 2016
Copyright © 2016, INFORMS
Cite as
Maryam Kouchaki, Ata Jami (2016) Everything We Do, You Do: The Licensing Effect of Prosocial Marketing Messages on Consumer Behavior. Management Science 64(1):102-111.
https://doi.org/10.1287/mnsc.2016.2571
Keywords
