Advertiser Prominence Effects in Search Advertising
Published Online:30 Mar 2017https://doi.org/10.1287/mnsc.2016.2677
Supplemental Material
mnsc.2016.2677-sm.pdf (177 KB)
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Volume 64, Issue 3
March 2018
Pages v, 983-1476
Article Information
Supplemental Material
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- Received:September 13, 2016
- Accepted:September 19, 2016
- Published Online:March 30, 2017
Copyright © 2017, INFORMS
Cite as
Przemysław Jeziorski, Sridhar Moorthy (2017) Advertiser Prominence Effects in Search Advertising. Management Science 64(3):1365-1383.
https://doi.org/10.1287/mnsc.2016.2677
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