Ideation–Execution Transition in Product Development: An Experimental Analysis
Published Online:20 Apr 2017https://doi.org/10.1287/mnsc.2016.2709
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Member LoginApril 10, 2013 - June 5, 2026
April 10, 2013 - June 5, 2026
Corresponding Author
Evgeny Kagan
[email protected]Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109
Stephen Leider
[email protected]Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109
William S. Lovejoy
[email protected]Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109
Corresponding Author
Evgeny Kagan
[email protected]Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109
Stephen Leider
[email protected]Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109
William S. Lovejoy
[email protected]Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109

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