The Impact of Consumer Search Cost on Assortment Planning and Pricing

Ruxian Wang
Corresponding Author
Ruxian Wang
[email protected]
http://orcid.org/0000-0002-0559-8027
Carey Business School, Johns Hopkins University, Baltimore, Maryland 21202
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,
Ozge Sahin
Ozge Sahin
[email protected]
http://orcid.org/0000-0001-9699-6970
Carey Business School, Johns Hopkins University, Baltimore, Maryland 21202
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Ruxian Wang

Corresponding Author

Ruxian Wang

[email protected]

http://orcid.org/0000-0002-0559-8027

Carey Business School, Johns Hopkins University, Baltimore, Maryland 21202

Search for more papers by this author

Ozge Sahin

[email protected]

http://orcid.org/0000-0001-9699-6970

Carey Business School, Johns Hopkins University, Baltimore, Maryland 21202

Search for more papers by this author

Published Online:28 Jul 2017https://doi.org/10.1287/mnsc.2017.2790

Supplemental Material

mnsc.2017.2790-sm.pdf (91 KB)

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Volume 64, Issue 8

August 2018

Pages 3469-3970

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Received:September 29, 2014
Accepted:January 22, 2017
Published Online:July 28, 2017

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Ruxian Wang, Ozge Sahin (2017) The Impact of Consumer Search Cost on Assortment Planning and Pricing. Management Science 64(8):3649-3666.

https://doi.org/10.1287/mnsc.2017.2790

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