How Does Advertising Depend on Competition? Evidence from U.S. Brewing
Published Online:16 Jan 2018https://doi.org/10.1287/mnsc.2017.2889
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mnsc.2017.2889-sm.pdf (205 KB)
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Volume 64, Issue 11
November 2018
Pages 4967-5460
Article Information
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- Received:June 22, 2015
- Accepted:June 28, 2017
- Published Online:January 16, 2018
Copyright © 2018, INFORMS
Cite as
Ambarish Chandra, Matthew Weinberg (2018) How Does Advertising Depend on Competition? Evidence from U.S. Brewing. Management Science 64(11):5132-5148.
https://doi.org/10.1287/mnsc.2017.2889
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