Quality and Pricing Decisions in a Market with Consumer Information Sharing

Baojun Jiang
Corresponding Author
Baojun Jiang
[email protected]
http://orcid.org/0000-0002-6159-2869
Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130
Search for more papers by this author
,
Bicheng Yang
Bicheng Yang
[email protected]
http://orcid.org/0000-0002-3441-8750
Sauder School of Business, University of British Columbia, Vancouver, British Columbia, Canada V6T 1Z2
Search for more papers by this author

Baojun Jiang

Corresponding Author

Baojun Jiang

[email protected]

http://orcid.org/0000-0002-6159-2869

Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130

Search for more papers by this author

Bicheng Yang

[email protected]

http://orcid.org/0000-0002-3441-8750

Sauder School of Business, University of British Columbia, Vancouver, British Columbia, Canada V6T 1Z2

Search for more papers by this author

Published Online:27 Mar 2018https://doi.org/10.1287/mnsc.2017.2930

Supplemental Material

mnsc.2017.2930-sm.pdf (381 KB)

Cited by
- E-commerce platform information sharing and product quality positioning competition
  Omega, Vol. 144
- Is more informative information better? Considering consumer returns under product fit uncertainty
  International Journal of Production Economics, Vol. 298
- Dynamic Pricing and Product Quality with Review-Driven Learning
  19 January 2026 | Production and Operations Management, Vol. 35, No. 7
- Competing With Copycats in Reward‐Based Crowdfunding
  16 October 2025 | Naval Research Logistics (NRL), Vol. 73, No. 4
- Quality and pricing decisions under clustered targeting
  European Journal of Operational Research, Vol. 331, No. 2
- Managing returns by selling and pricing strategies with online product reviews
  European Journal of Operational Research, Vol. 331, No. 3
- Towards sharing economy 2.0 with autonomous vehicles? Modeling the impact of COVID-19 on the e-hailing taxi service industry
  26 June 2023 | Annals of Operations Research, Vol. 360, No. 1
- Pricing analysis and coordination of a dual-channel supply chain considering online reviews and in-store service
  17 April 2026 | Marketing Intelligence & Planning, Vol. 1
- Optimal product line design strategy for green and non-green products with blockchain technology
  6 November 2023 | Annals of Operations Research, Vol. 359, No. 2
- Harnessing online reviews for enhanced supply chain decision-making: a comprehensive literature review and future research directions
  Expert Systems with Applications, Vol. 301
- Employee or influencer live streaming? A manufacturer’s strategy for virtual character adoption considering live streaming reviews
  International Journal of Production Economics, Vol. 293
- The Role of Product Quality in Marketplaces
  Leela Nageswaran,
  Aditya Jain,
  Haresh Gurnani
  26 February 2026 | Manufacturing & Service Operations Management, Vol. 0, No. 0
- Quality Signaling in Rewards-Based Crowdfunding: The Role of Deferred Payments
  Jiancheng Lyu,
  Xiaobei Shen,
  Yuqian Zhou,
  Xiangyin Kong
  19 February 2026 | Manufacturing & Service Operations Management, Vol. 0, No. 0
- Optimal remanufacturing choices with manufacturer’s quality disclosure
  29 April 2025 | IISE Transactions, Vol. 58, No. 1
- Be proactive or stick to rules? How goodwill and capacity trust influence proactive and template-based information sharing and innovation
  27 November 2025 | Journal of Business & Industrial Marketing, Vol. 41, No. 1
- Green bonds & certification: is getting certified always optimal?
  22 May 2025 | Annals of Operations Research, Vol. 356, No. 1
- Online reviews in operations
- The Role of Consumer Preferences Information Sharing in Agricultural Products Quality Improvement
  24 December 2025 | Naval Research Logistics (NRL), Vol. 23
- The Optimal Cooperation Model of a New Energy Vehicle Supply Chain With Asymmetric Quality Information
  6 September 2025 | Managerial and Decision Economics, Vol. 46, No. 8
- Pricing policies for green energy-saving product adoption and government subsidy
  8 June 2023 | Annals of Operations Research, Vol. 355, No. 2
- Decision making and welfare effects in manufacturer's closed-loop supply chain for recycling and remanufacturing: A risk signal game theory perspective
  Journal of Cleaner Production, Vol. 536
- Content Value Dynamics in Digital Platforms: Strategic Monetization and Operational Design
  27 November 2025 | Mathematics, Vol. 13, No. 23
- Analysis of the determinants of film quality considering a risk-averse producer and consumer learning from online reviews
  19 November 2025 | Journal of the Operational Research Society
- Financing and carbon emission decisions in an agriculture supply chain with demand information asymmetry
  Journal of Cleaner Production, Vol. 531
- The choice of financing mechanism in reward‐based crowdfunding: A perspective on information disclosure
  10 October 2025 | International Transactions in Operational Research, Vol. 58
- Content provision strategy selection for a media platform in the presence of traffic revenue
  10 March 2024 | Electronic Commerce Research, Vol. 25, No. 5
- Quality management and feedback operation for user-generated content considering dynamic value belief
  European Journal of Operational Research, Vol. 325, No. 2
- Greenwashing in ESG information disclosure: An intertemporal signaling game approach
  International Journal of Production Economics, Vol. 287
- Delivery timeliness disclosure strategy in platform-based instant retail industries: Understanding the effect of consumer loss aversion
  Transportation Research Part E: Logistics and Transportation Review, Vol. 201
- Advance selling strategy and pricing decisions with online reviews
  3 January 2024 | International Transactions in Operational Research, Vol. 32, No. 5
- The impact of consumer data sharing on an e-tailer’s private label strategy
  Transportation Research Part E: Logistics and Transportation Review, Vol. 200
- Impact of loyal and new customer segments on product upgrades: The role of quality differentiation through online reviews
  European Journal of Operational Research, Vol. 324, No. 1
- Can government informatization construction curb land resource misallocation? Evidence from China
  Journal of Cleaner Production, Vol. 515
- Is Customer Service Innovation Always Preferable? The Impact of AI Technology on an Online Retailer’s Customer Service Decision
  15 May 2025 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 20, No. 2
- Horizontal mergers between public and private firms in vertically-differentiated markets
  13 September 2024 | Journal of the Operational Research Society, Vol. 76, No. 5
- Influences of risk‐aversion behavior and purchasing option in a cross‐border dual‐channel supply chain
  5 July 2023 | International Transactions in Operational Research, Vol. 32, No. 3
- Recruiting without‐car drivers through multiple sources: the impact on a ride‐sharing platform's driver surplus and consumer surplus
  10 September 2023 | International Transactions in Operational Research, Vol. 32, No. 3
- The Advance and Spot Selling Strategy Under Quality Information Asymmetry
  28 October 2024 | Managerial and Decision Economics, Vol. 46, No. 2
- Signaling quality via demand lockout
  28 October 2024 | Quantitative Marketing and Economics, Vol. 23, No. 1
- Insurance policy and pricing decisions in online food delivery market with consumer ratings
  Electronic Commerce Research and Applications, Vol. 70
- Optimal service decisions and channel coordination analysis with after‐sales service and quality consideration
  6 July 2023 | International Transactions in Operational Research, Vol. 32, No. 2
- Research on Collaborative Evolutionary Game Optimization and Sustainability Improvement of New Energy Vehicle Supply Chain Information Driven by Blockchain Trustworthiness Traceability
  17 March 2025 | Sustainability, Vol. 17, No. 6
- Should live streaming be adopted for agricultural supply chain considering platform’s quality improvement and blockchain support?
  Transportation Research Part E: Logistics and Transportation Review, Vol. 195
- Choice of product quality in supply chain of live-streaming e-commerce under different power structures
  12 October 2023 | Australian Journal of Management, Vol. 50, No. 1
- Blockchain for Mass Customization: The Value of Information Sharing Through Data Accuracy by Contract Coordination
  25 January 2025 | Mathematics, Vol. 13, No. 3
- Optimizing urban car-sharing systems based on geospatial big data and machine learning: A spatio-temporal rebalancing perspective
  Travel Behaviour and Society, Vol. 38
- Cost-Sharing Agreements for the Financing of Customized Product Purchase Orders Under Asymmetric Information
  IEEE Transactions on Engineering Management, Vol. 72
- CSR Investment Strategy for Live-Streaming Supply Chain Considering Consumer Preference
  31 December 2024 | Systems, Vol. 13, No. 1
- Price and quality optimization with the intertemporal reference price effect
  Journal of Industrial and Management Optimization, Vol. 21, No. <![CDATA[7]]>
- Co-creation in a duopoly considering the effect of product return
  Omega, Vol. 129
- Value of blockchain‐enabled supply chain traceability under competition
  10 April 2023 | International Transactions in Operational Research, Vol. 31, No. 6
- Joint optimization of dynamic pricing, quality, and production quantity in the presence of online reviews: A distributionally robust optimization approach
  Computers & Operations Research, Vol. 169
- Should competing sellers adopt the data analytics service to enable product improvement in online marketplace
  Journal of Management Science and Engineering, Vol. 9, No. 3
- Retailer anticipated regret under carbon tax policy
  14 October 2024 | RAIRO - Operations Research, Vol. 58, No. 5
- To Hinder or to Facilitate: Retailers’ Strategy of Consumer Information Sharing
  5 June 2024 | Production and Operations Management, Vol. 33, No. 8
- Do Online Reviews Always Incentivise Remanufacturers to Improve Quality in a Competitive Environment?
  1 August 2024 | Amfiteatru Economic, Vol. 26, No. 67
- Quality Differentiation and Matching Performance in Peer-to-Peer Markets: Evidence from Airbnb Plus
  Hongchang Wang,
  Benjamin Williams,
  Karen Xie,
  Wei Chen
  25 August 2023 | Management Science, Vol. 70, No. 7
- Optimal platform sales mode in live streaming commerce supply chains
  29 July 2022 | Electronic Commerce Research, Vol. 24, No. 2
- Video platforms’ advertising and pricing decisions in the presence of derivative videos
  Electronic Commerce Research and Applications, Vol. 65
- Analyzing rational decision‐making's effect: Empirical evidence from Green supply chain
  10 January 2024 | Managerial and Decision Economics, Vol. 45, No. 3
- National or third-party manufacturer? Sourcing strategy of a dominant platform: Signaling game's perspective
  Omega, Vol. 124
- Dynamic pricing for group‐buying strategy with network externality
  23 November 2023 | Managerial and Decision Economics, Vol. 45, No. 2
- Optimal Pricing and Quality Decisions in Supply Chains With Consumers’ Anticipated Regret and Online Celebrity Retailers
  IEEE Transactions on Engineering Management, Vol. 71
- Platform’s Recommendation Strategy Considering Limited Consumer Awareness and Market Encroachment
  IEEE Transactions on Engineering Management, Vol. 71
- Paid or Free? The Manufacturer's Revenue Strategy in Response to the Developer's Entry in Technology Platform Market
  IEEE Transactions on Engineering Management, Vol. 71
- Personalized Pricing and Quality Signaling
  1 January 2024 | SSRN Electronic Journal, Vol. 40
- Selection of pricing tactics in a dual‐channel supply chain under demand information asymmetry
  9 August 2023 | Managerial and Decision Economics, Vol. 44, No. 8
- Psychological Heterogeneity in a Queue: The Impact of Loss Aversion on Service Pricing
  12 December 2023 | Journal of Systems Science and Complexity, Vol. 36, No. 6
- Research on Government Green Subsidy Strategy of Heterogeneous Agricultural Product Supply Chain
  Discrete Dynamics in Nature and Society, Vol. 2023
- This is what’s in store for you: How online social learning affects product positioning
  Transportation Research Part E: Logistics and Transportation Review, Vol. 179
- Optimal IP-based content provision model for digital content platforms
  Information & Management, Vol. 60, No. 7
- To share or not to share: the optimal advertising effort with asymmetric advertising effectiveness
  9 July 2020 | Annals of Operations Research, Vol. 329, No. 1-2
- Retail Sample Boxes: Counteracting the Adverse Effect of Accelerated Learning via Future Credit
  Alireza Yazdani,
  Eren B. Çil,
  Michael Pangburn
  23 March 2023 | Manufacturing & Service Operations Management, Vol. 25, No. 5
- Shopping for Information: Implications of Consumer Learning for Optimal Pricing and Product Design*
  1 September 2023 | The Journal of Industrial Economics, Vol. 71, No. 3
- Dynamic quality management of live streaming e-commerce supply chain considering streamer type
  Computers & Industrial Engineering, Vol. 182
- Influence of Online Reviews on the Dynamics of Product Quality and Pricing in a Competitive Market
  9 July 2023 | International Journal of Electronic Commerce, Vol. 27, No. 3
- The influence of online customer reviews on two-stage product strategy in a competitive market
  7 March 2023 | Annals of Operations Research, Vol. 326, No. 1
- The impact of capacity information on lexicographical capacity allocation
  European Journal of Operational Research, Vol. 308, No. 2
- Determinants of willingness to pay for traditional bundles: a study from India
  12 July 2021 | International Journal of Emerging Markets, Vol. 18, No. 7
- Impact of blockchain technology on the optimal pricing and quality decisions of platform supply chains
  24 March 2022 | International Journal of Production Research, Vol. 61, No. 11
- The Impact of Capacity Information on Supplier Encroachment
  Omega, Vol. 117
- Reputation Spillover from Agencies on Online Platforms: Evidence from the Entertainment Industry
  1 June 2023 | MIS Quarterly, Vol. 47, No. 2
- Growing exports through ISO 9001 quality certification: Firm-level evidence from Chinese agri-food sectors
  Food Policy, Vol. 117
- Impacts of online intermediary’s platform openness under asymmetric quality information
  Transportation Research Part E: Logistics and Transportation Review, Vol. 173
- Optimal Strategies of Customization and Information Sharing in the Presence of Feature Creep
  22 May 2023 | Sustainability, Vol. 15, No. 10
- Optimal versioning strategy of enterprise software considering the customer cost-acceptance level
  16 November 2021 | Kybernetes, Vol. 52, No. 3
- Encroachment by a better-informed manufacturer
  European Journal of Operational Research, Vol. 305, No. 3
- Information disclosure with endogenous channel structure
  14 September 2022 | Naval Research Logistics (NRL), Vol. 70, No. 1
- Public versus private information: The impact of quality information sharing on competition under different channel structures
  Computers & Industrial Engineering, Vol. 176
- The Role of Product Quality in Marketplaces
  1 January 2023 | SSRN Electronic Journal, Vol. 62
- Two-sided vertical competition considering product quality in a manufacturing-remanufacturing system
  Journal of Industrial and Management Optimization, Vol. 19, No. 1
- Multi-Oligopoly Sequential Pricing Mechanisms and Their Game Analysis in Raw Material Supply Chains
  5 December 2022 | Sustainability, Vol. 14, No. 23
- Quality signaling strategies of experience goods in online–offline channel integration
  18 February 2022 | Managerial and Decision Economics, Vol. 43, No. 7
- “Free replacement extended warranty” or “traditional extended warranty”: Optimal extended warranty selection strategy
  25 February 2022 | Managerial and Decision Economics, Vol. 43, No. 7
- Strategic pricing: An anti-encroachment policy of retailer with uncertainty in retail service
  European Journal of Operational Research, Vol. 302, No. 1
- Effects of online reviews and competition on quality and pricing strategies
  1 October 2022 | Production and Operations Management, Vol. 31, No. 10
- To Share or Not to Share? The Optimal Technology Investment in a Virtual Product Supply Chain
  9 October 2022 | Sustainability, Vol. 14, No. 19
- Technology and service investments in the presence of feature fatigue and word-of-mouth
  European Journal of Operational Research, Vol. 301, No. 3
- Multichannel retailers' prominent attribute and product positioning strategies
  22 March 2022 | International Journal of Retail & Distribution Management, Vol. 50, No. 10
- Pricing strategy selection for the sharing platform with heterogeneous laborers
  Computers & Industrial Engineering, Vol. 169
- Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce
  Journal of Retailing and Consumer Services, Vol. 67
- Servitization with blockchain in the maritime supply chain
  Ocean & Coastal Management, Vol. 225
- A study about return policies in the presence of consumer social learning
  1 June 2022 | Production and Operations Management, Vol. 31, No. 6
- Promotions of online reviews from a channel perspective
  Transportation Research Part E: Logistics and Transportation Review, Vol. 161
- Intelligent servicing strategy for an online-to-offline (O2O) supply chain under demand variability and controllable lead time
  30 June 2022 | RAIRO - Operations Research, Vol. 56, No. 3
- Effects of online-to-offline spillovers on pricing and quality strategies of competing firms
  International Journal of Production Economics, Vol. 244
- Strategic stocking for new products to signal quality information
  10 May 2021 | Managerial and Decision Economics, Vol. 43, No. 1
- Supplier’s pricing strategy in the presence of consumer reviews
  European Journal of Operational Research, Vol. 296, No. 2
- Impact of quality decisions on information sharing with supplier encroachment
  7 February 2022 | RAIRO - Operations Research, Vol. 56, No. 1
- Research on the Operation Strategy of Enterprise User-Generated Content (UGC) Based on Information Asymmetry
  Management Science and Engineering, Vol. 11, No. 04
- Pricing and Coordination of Dual-Channel Supply Chain with Online Reviews
  SSRN Electronic Journal, Vol. 9
- Advance Selling Strategy and Product Pricing with Online Reviews
  SSRN Electronic Journal, Vol. 20
- Ratings, Reviews, and the Marketing of New Products
  Itay P. Fainmesser,
  Dominique Olié Lauga,
  Elie Ofek
  30 December 2020 | Management Science, Vol. 67, No. 11
- Implications of green optimism upon sustainable supply chain management
  European Journal of Operational Research, Vol. 295, No. 1
- Quality choice for product recovery considering a trade-in program and third-party remanufacturing competition
  International Journal of Production Economics, Vol. 240
- Luxury consumption and the moderating role of attitude toward counterfeits: The case of an emerging market
  9 November 2021 | Journal of General Management, Vol. 47, No. 1
- Frills and product pricing with online reviews
  Computers & Industrial Engineering, Vol. 159
- Price and quality decisions in a vertically-differentiated supply chain with an “Online-to-Store” channel
  Journal of Retailing and Consumer Services, Vol. 62
- Dynamic Pricing and Price Commitment of New Experience Goods
  1 August 2021 | Production and Operations Management, Vol. 30, No. 8
- Distribution channel and licensing strategy choice considering consumer online reviews in a closed-loop supply chain
  Transportation Research Part E: Logistics and Transportation Review, Vol. 151
- Impacts of online consumer reviews on a dual-channel supply chain
  Omega, Vol. 101
- Effect of seeding on the benefits of the manufacturer and retailer
  Computers & Industrial Engineering, Vol. 153
- Effects of Cost‐Information Transparency on Intertemporal Price Discrimination
  1 February 2021 | Production and Operations Management, Vol. 30, No. 2
- Quantity-Flexibility Contract Models for the Supply Chain with Green-Sensitive Demand in the Automotive Manufacturing Industry
  31 August 2021
- Responsible Manufacturing with Information Disclosure Under Regulatory Inspections
  31 August 2021
- To Hinder or to Facilitate: Retailers' Strategy of Consumer Information Sharing and Target Segment
  SSRN Electronic Journal, Vol. 3
- Signaling Quality in Initial Coin Offerings with Funds Regulation
  SSRN Electronic Journal, Vol. 100
- Quality and Pricing Decisions for Reward-based Crowdfunding: Effects of Moral Hazard
  SSRN Electronic Journal, Vol. 14
- Strategic pricing under quality signaling and imitation behaviors in supply chains
  Transportation Research Part E: Logistics and Transportation Review, Vol. 142
- Responsible Sourcing under Asymmetric Information: Price Signaling versus Supplier Disclosure
  14 August 2020 | Decision Sciences, Vol. 51, No. 5
- Word‐of‐mouth communication and search
  27 August 2020 | The RAND Journal of Economics, Vol. 51, No. 3
- Consumer preferences and decision-making determinants for the purchase of sheep's milk and its products
  28 August 2020 | Potravinarstvo Slovak Journal of Food Sciences, Vol. 14
- Investigating the Role of Online WOM Content and Sender-Receiver Similarity in Social Learning
  SSRN Electronic Journal, Vol. 64
- Signaling Production Quality for Reward-based Crowdfunding under Competition
  SSRN Electronic Journal, Vol. 14
- Demand–supply dynamics in FMCG business: exploration of customers’ herd behavior
  9 October 2019 | Nonlinear Dynamics, Vol. 98, No. 3
- Dynamic quality and pricing decisions in customer-intensive service systems with online reviews
  6 December 2018 | International Journal of Production Research, Vol. 57, No. 18
- Effects of Monitoring Technology on the Insurance Market
  1 August 2019 | Production and Operations Management, Vol. 28, No. 8
- Does the presence of secondary market platform really hurt the firm?
  International Journal of Production Economics, Vol. 213
- Market size, productivity and product quality regarding firm heterogeneity
  9 September 2019 | Economic Research-Ekonomska Istraživanja, Vol. 32, No. 1
- Ratings, Reviews, and the Marketing of New Products
  SSRN Electronic Journal, Vol. 13
- Asymmetric Reputation Spillover from Agencies on Digital Platforms
  SSRN Electronic Journal, Vol. 5
- Cost-Information Transparency and Intertemporal Pricing
  SSRN Electronic Journal, Vol. 10
- Dynamic Pricing and Price Commitment in Experience Good Markets
  SSRN Electronic Journal, Vol. 10

Volume 65, Issue 1

January 2019

Pages v, 1-457

Article Information

Supplemental Material

Metrics

Information

Received:June 27, 2015
Accepted:August 09, 2017
Published Online:March 27, 2018

Cite as

Baojun Jiang, Bicheng Yang (2018) Quality and Pricing Decisions in a Market with Consumer Information Sharing. Management Science 65(1):272-285.

https://doi.org/10.1287/mnsc.2017.2930

Keywords

PDF download

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Quality and Pricing Decisions in a Market with Consumer Information Sharing

Supplemental Material

Volume 65, Issue 1

Article Information

Supplemental Material

Metrics

Information

Cite as

Keywords

Sign Up for INFORMS Publications Updates and News