Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market

Imke Reimers
Corresponding Author
Imke Reimers
[email protected]
http://orcid.org/0000-0001-8426-5230
Northeastern University, Boston, Massachusetts 02115
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,
Claire (Chunying) Xie
Claire (Chunying) Xie
[email protected]
NERA Consulting, New York, New York 10036
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Imke Reimers

Corresponding Author

Imke Reimers

[email protected]

http://orcid.org/0000-0001-8426-5230

Northeastern University, Boston, Massachusetts 02115

Search for more papers by this author

Claire (Chunying) Xie

[email protected]

NERA Consulting, New York, New York 10036

Search for more papers by this author

Published Online:3 Apr 2018https://doi.org/10.1287/mnsc.2017.2934

Supplemental Material

mnsc.2017.2934-sm.pdf (109 KB)

mnsc.2017.2934-sm-data.zip (841 KB)

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Volume 65, Issue 1

January 2019

Pages v, 1-457

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Received:September 29, 2015
Accepted:August 14, 2017
Published Online:April 03, 2018

Cite as

Imke Reimers, Claire (Chunying) Xie (2018) Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market. Management Science 65(1):286-300.

https://doi.org/10.1287/mnsc.2017.2934

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Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market

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