Modeling Consumer Footprints on Search Engines: An Interplay with Social Media

• Anindya Ghose

  Corresponding Author

  Anindya Ghose

  [email protected]

  http://orcid.org/0000-0002-6499-8944

  Stern School of Business, New York University, New York, New York 10012

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• Panagiotis G. Ipeirotis

  Panagiotis G. Ipeirotis

  [email protected]

  http://orcid.org/0000-0002-2966-7402

  Stern School of Business, New York University, New York, New York 10012

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• Beibei Li

  Beibei Li

  [email protected]

  http://orcid.org/0000-0001-5466-7925

  Heinz College, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

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