Responsive Pricing of Fashion Products: The Effects of Demand Learning and Strategic Consumer Behavior
Published Online:17 May 2019https://doi.org/10.1287/mnsc.2018.3114
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Member LoginApril 10, 2013 - June 5, 2026
April 10, 2013 - June 5, 2026
Corresponding Author
Yossi Aviv
http://orcid.org/0000-0002-6479-2583
Faculty of Management, Tel Aviv University, Tel Aviv 6997801, Israel;
Mike Mingcheng Wei
School of Management, University at Buffalo, Buffalo, New York 14260;
Fuqiang Zhang
http://orcid.org/0000-0003-2918-2613
Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130
Corresponding Author
Yossi Aviv
http://orcid.org/0000-0002-6479-2583
Faculty of Management, Tel Aviv University, Tel Aviv 6997801, Israel;
Mike Mingcheng Wei
School of Management, University at Buffalo, Buffalo, New York 14260;
Fuqiang Zhang
http://orcid.org/0000-0003-2918-2613
Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130

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