When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation

• Yicheng Song

  Yicheng Song

  https://orcid.org/0000-0002-9107-814X

  Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455;

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• Nachiketa Sahoo

  Corresponding Author

  Nachiketa Sahoo

  https://orcid.org/0000-0002-6827-8493

  Questrom School of Business, Boston University, Boston, Massachusetts 02215;

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• Elie Ofek

  Elie Ofek

  https://orcid.org/0000-0001-9585-0961

  Harvard Business School, Harvard University, Boston, Massachusetts 02163;

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