Strategic Consumers, Revenue Management, and the Design of Loyalty Programs

• So Yeon Chun

  So Yeon Chun

  https://orcid.org/0000-0002-2836-0302

  McDonough School of Business, Georgetown University, Washington, District of Columbia 20057;

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  ,
• Anton Ovchinnikov

  Corresponding Author

  Anton Ovchinnikov

  https://orcid.org/0000-0001-5972-2217

  Smith School of Business, Queen’s University, Kingston, Ontario K7L 3N6, Canada;INSEAD, 77305 Fontainebleau, France

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