Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns
Published Online:6 Mar 2019https://doi.org/10.1287/mnsc.2018.3243
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Volume 66, Issue 3
March 2020
Pages v, 1005-1507, iii-iv
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- Received:May 22, 2017
- Accepted:October 26, 2018
- Published Online:March 06, 2019
Copyright © 2019, INFORMS
Cite as
Stefan J. Hock, Sascha Raithel (2019) Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns. Management Science 66(3):1473-1495.
https://doi.org/10.1287/mnsc.2018.3243
Keywords
