Incorporating a “Better” Behavioral Bias for Both Consumers and Firms in Rebate Programs

Kevin Chung
Corresponding Author
Kevin Chung
http://orcid.org/0000-0002-1747-3491
Wisconsin School of Business, University of Wisconsin–Madison, Madison, Wisconsin 53706
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Corresponding Author

Kevin Chung

http://orcid.org/0000-0002-1747-3491

Wisconsin School of Business, University of Wisconsin–Madison, Madison, Wisconsin 53706

Search for more papers by this author

Published Online:16 Aug 2019https://doi.org/10.1287/mnsc.2018.3257

Supplemental Material

mnsc.2018.3257.sm1.pdf

cover image Management Science

Volume 66, Issue 4

April 2020

Pages iv, 1509-1782, ii-iii

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Received:May 27, 2017
Accepted:November 10, 2018
Published Online:August 16, 2019

Copyright © 2019, INFORMS

Cite as

Kevin Chung (2019) Incorporating a “Better” Behavioral Bias for Both Consumers and Firms in Rebate Programs. Management Science 66(4):1627-1646.

https://doi.org/10.1287/mnsc.2018.3257

Keywords