Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges

• Duncan Simester

  Corresponding Author

  Duncan Simester

  https://orcid.org/0000-0003-2758-0116

  Marketing, MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139;

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  ,
• Artem Timoshenko

  Artem Timoshenko

  https://orcid.org/0000-0002-5431-2136

  Marketing, MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139;

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  ,
• Spyros I. Zoumpoulis

  Spyros I. Zoumpoulis

  https://orcid.org/0000-0002-4662-7787

  Decision Sciences, INSEAD, 77300 Fontainebleau, France

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