The Long-term and Spillover Effects of Price Promotions on Retailing Platforms: Evidence from a Large Randomized Experiment on Alibaba

• Dennis J. Zhang

  Corresponding Author

  Dennis J. Zhang

  http://orcid.org/0000-0002-4544-775X

  Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130;

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• Hengchen Dai

  Corresponding Author

  Hengchen Dai

  http://orcid.org/0000-0001-7640-6558

  Anderson School of Management, University of California, Los Angeles, California 90095;

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• Lingxiu Dong

  Corresponding Author

  Lingxiu Dong

  http://orcid.org/0000-0001-7727-9837

  Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130;

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• Fangfang Qi

  Fangfang Qi

  Tmall Business Unit, Alibaba Group, Inc., 310023 Hangzhou, China

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• Nannan Zhang

  Corresponding Author

  Nannan Zhang

  Tmall Business Unit, Alibaba Group, Inc., 310023 Hangzhou, China

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• Xiaofei Liu

  Xiaofei Liu

  Tmall Business Unit, Alibaba Group, Inc., 310023 Hangzhou, China

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  ,
• Zhongyi Liu

  Zhongyi Liu

  Ant Financial Services Group, Alibaba Group, Inc., 310023 Hangzhou, China

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• Jiang Yang

  Corresponding Author

  Jiang Yang

  Cainiao, Alibaba Group, Inc., 310023 Hangzhou, China

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