The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal
Published Online:23 Jan 2020https://doi.org/10.1287/mnsc.2019.3375
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Volume 66, Issue 8
August 2020
Pages v, 3295-3798, iii-iv
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- Received:June 24, 2016
- Accepted:March 25, 2019
- Published Online:January 23, 2020
Copyright © 2020, INFORMS
Cite as
Yuanyuan Liu, Timothy B. Heath, Ayse Onculer (2020) The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal. Management Science 66(8):3754-3770.
https://doi.org/10.1287/mnsc.2019.3375
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