The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba

• Dennis J. Zhang

  Corresponding Author

  Dennis J. Zhang

  http://orcid.org/0000-0002-4544-775X

  John M. Olin School of Business, Washington University in St. Louis, St. Louis, Missouri 63130;

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• Hengchen Dai

  Hengchen Dai

  http://orcid.org/0000-0001-7640-6558

  Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095;

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  ,
• Lingxiu Dong

  Lingxiu Dong

  http://orcid.org/0000-0001-7727-9837

  John M. Olin School of Business, Washington University in St. Louis, St. Louis, Missouri 63130;

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  ,
• Qian Wu

  Qian Wu

  Tmall Business Unit, Alibaba Group, Inc., 310023 Hangzhou, China

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  ,
• Lifan Guo

  Lifan Guo

  Tmall Business Unit, Alibaba Group, Inc., 310023 Hangzhou, China

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  ,
• Xiaofei Liu

  Xiaofei Liu

  Tmall Business Unit, Alibaba Group, Inc., 310023 Hangzhou, China

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