Near-Optimal A-B Testing

• Nikhil Bhat

  Nikhil Bhat

  [email protected]

  Graduate School of Business, Columbia University, New York, New York 10028;

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• Vivek F. Farias

  Vivek F. Farias

  [email protected]

  https://orcid.org/0000-0002-5856-9246

  Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139;

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• Ciamac C. Moallemi

  Corresponding Author

  Ciamac C. Moallemi

  [email protected]

  https://orcid.org/0000-0002-4489-9260

  Graduate School of Business, Columbia University, New York, New York 10028;

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• Deeksha Sinha

  Deeksha Sinha

  [email protected]

  Operations Research Center, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139

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