Product-Line Design in the Presence of Consumers’ Anticipated Regret

Tianxin Zou
Corresponding Author
Tianxin Zou
[email protected]
Warrington College of Business Administration, University of Florida, Gainesville, Florida 32611;
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,
Bo Zhou
Corresponding Author
Bo Zhou
[email protected]
https://orcid.org/0000-0002-0521-1718
Smith School of Business, University of Maryland, College Park, Maryland 20742;
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,
Baojun Jiang
Corresponding Author
Baojun Jiang
[email protected]
https://orcid.org/0000-0002-6159-2869
Washington University in St. Louis, St. Louis, Missouri 63130
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Tianxin Zou

Corresponding Author

Tianxin Zou

[email protected]

Warrington College of Business Administration, University of Florida, Gainesville, Florida 32611;

Search for more papers by this author

Bo Zhou

Corresponding Author

Bo Zhou

[email protected]

https://orcid.org/0000-0002-0521-1718

Smith School of Business, University of Maryland, College Park, Maryland 20742;

Search for more papers by this author

Baojun Jiang

Corresponding Author

Baojun Jiang

[email protected]

https://orcid.org/0000-0002-6159-2869

Washington University in St. Louis, St. Louis, Missouri 63130

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Published Online:5 Jun 2020https://doi.org/10.1287/mnsc.2019.3506

Supplemental Material

mnsc.2019.3506.sm1.pdf

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Volume 66, Issue 12

December 2020

Pages 5485-6064, iii-iv

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Received:August 28, 2017
Accepted:February 09, 2019
Published Online:June 05, 2020

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Tianxin Zou, Bo Zhou, Baojun Jiang (2020) Product-Line Design in the Presence of Consumers’ Anticipated Regret. Management Science 66(12):5665-5682.

https://doi.org/10.1287/mnsc.2019.3506

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