When and Why Consumers “Accidentally” Endanger Their Products

• Yaniv Shani

  Corresponding Author

  Yaniv Shani

  [email protected]

  https://orcid.org/0000-0001-8777-8162

  Coller School of Management, Tel Aviv University, Ramat Aviv 6997801, Israel;

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  ,
• Gil Appel

  Gil Appel

  [email protected]

  https://orcid.org/0000-0001-7859-3908

  Marshall School of Business, University of Southern California, Los Angeles, California 90089;

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  ,
• Shai Danziger

  Shai Danziger

  [email protected]

  Coller School of Management, Tel Aviv University, Ramat Aviv 6997801, Israel;University of Sydney Business School, Sydney, New South Wales 2006, Australia;

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  ,
• Ron Shachar

  Ron Shachar

  [email protected]

  Arison School of Business, Interdisciplinary Center, Herzliya 4610101, Israel

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