Information Transparency, Choice Confidence, and Customer Retention: Field and Laboratory Evidence from Markets for Credence Goods

• Zhi (Aaron) Cheng

  Corresponding Author

  Zhi (Aaron) Cheng

  [email protected]

  https://orcid.org/0000-0002-2070-3761

  Department of Management, London School of Economics, London WC2A 2AE, United Kingdom

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  ,
• Ting Li

  Ting Li

  [email protected]

  https://orcid.org/0000-0001-7291-3050

  Rotterdam School of Management, Erasmus University, Rotterdam 3062 PA, Netherlands

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  ,
• Paul A. Pavlou

  Paul A. Pavlou

  [email protected]

  https://orcid.org/0000-0002-8830-5727

  University of Miami Business School, Miami, Florida 33146

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