How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking

Aishwarya Deep Shukla
Aishwarya Deep Shukla
[email protected]
https://orcid.org/0000-0003-1510-1077
Beedie School of Business, Simon Fraser University, Burnaby, British Columbia V5A 1S6, Canada;
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,
Guodong (Gordon) Gao
Corresponding Author
Guodong (Gordon) Gao
[email protected]
https://orcid.org/0000-0002-2336-9682
Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742
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,
Ritu Agarwal
Ritu Agarwal
[email protected]
https://orcid.org/0000-0002-8907-5652
Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742
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Beedie School of Business, Simon Fraser University, Burnaby, British Columbia V5A 1S6, Canada;

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Guodong (Gordon) Gao

Corresponding Author

Guodong (Gordon) Gao

[email protected]

https://orcid.org/0000-0002-2336-9682

Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742

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Ritu Agarwal

[email protected]

https://orcid.org/0000-0002-8907-5652

Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742

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Published Online:1 Jul 2020https://doi.org/10.1287/mnsc.2020.3604

Supplemental Material

mnsc.2020.3604.sm1.pdf

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Volume 67, Issue 3

March 2021

Pages 1329-1992, iii-iv

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Received:May 12, 2016
Accepted:October 29, 2019
Published Online:July 01, 2020

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Aishwarya Deep Shukla, Guodong (Gordon) Gao, Ritu Agarwal (2020) How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking. Management Science 67(3):1546-1568.

https://doi.org/10.1287/mnsc.2020.3604

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How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking

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