Content-Based Model of Web Search Behavior: An Application to TV Show Search

• Jia Liu

  Corresponding Author

  Jia Liu

  [email protected]

  https://orcid.org/0000-0002-0279-724X

  Department of Marketing, Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong;

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  ,
• Olivier Toubia

  Olivier Toubia

  [email protected]

  https://orcid.org/0000-0001-7493-9641

  Graduate School of Business, Columbia University, New York, New York 10027;

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  ,
• Shawndra Hill

  Shawndra Hill

  [email protected]

  https://orcid.org/0000-0003-1980-727X

  Wharton Customer Analytics, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

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