Valuation of New Trademarks
- Po-Hsuan Hsu ,
Po-Hsuan Hsu
[email protected]https://orcid.org/0000-0002-6234-8289
College of Technology Management, National Tsing Hua University, Hsinchu City 300, Taiwan;
- Dongmei Li,
Dongmei Li
[email protected]Darla Moore School of Business, University of South Carolina, Columbia, South Carolina 92697;
- Qin Li ,
Qin Li
[email protected]https://orcid.org/0000-0002-1376-4750
School of Accounting and Finance, Hong Kong Polytechnic University, Kowloon, Hong Kong;
- Siew Hong Teoh ,
Siew Hong Teoh
[email protected]https://orcid.org/0000-0002-1143-7246
Paul Merage School of Business, University of California, Irvine, California 29208;
- Kevin Tseng
Corresponding Author
Kevin Tseng
[email protected]https://orcid.org/0000-0002-7005-7016
Department of Finance, College of Management, National Taiwan University, Taipei 10617, Taiwan;Center for Research in Econometric Theory and Applications, National Taiwan University, Taipei 10617, Taiwan
Po-Hsuan Hsu
[email protected]https://orcid.org/0000-0002-6234-8289
College of Technology Management, National Tsing Hua University, Hsinchu City 300, Taiwan;
Dongmei Li
[email protected]Darla Moore School of Business, University of South Carolina, Columbia, South Carolina 92697;
Qin Li
[email protected]https://orcid.org/0000-0002-1376-4750
School of Accounting and Finance, Hong Kong Polytechnic University, Kowloon, Hong Kong;
Siew Hong Teoh
[email protected]https://orcid.org/0000-0002-1143-7246
Paul Merage School of Business, University of California, Irvine, California 29208;
Corresponding Author
Kevin Tseng
[email protected]https://orcid.org/0000-0002-7005-7016
Department of Finance, College of Management, National Taiwan University, Taipei 10617, Taiwan;Center for Research in Econometric Theory and Applications, National Taiwan University, Taipei 10617, Taiwan
Supplemental Material
The replication files for this article are available HERE.
