Managing Channel Profits with Positive Demand Externalities

• Long Gao

  Long Gao

  [email protected]

  https://orcid.org/0000-0002-4417-2168

  School of Business, University of California, Riverside, California 92521

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  ,
• Dawei Jian

  Corresponding Author

  Dawei Jian

  [email protected]

  https://orcid.org/0009-0005-2579-645X

  Sheldon B. Lubar College of Business, University of Wisconsin-Milwaukee, Milwaukee, Wisconsin 53202

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  ,
• Mehmet Gumus

  Mehmet Gumus

  [email protected]

  https://orcid.org/0000-0003-3814-896X

  Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada

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  ,
• Birendra K. Mishra

  Birendra K. Mishra

  [email protected]

  School of Business, University of California, Riverside, California 92521

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