Corporate Social Responsibility and Consumer Choice: Lessons from the Milk Boycott
Published Online:11 Oct 2024https://doi.org/10.1287/mnsc.2021.01062
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Volume 71, Issue 7
July 2025
Pages iv-vi, 5419-6318
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- Received:March 28, 2021
- Accepted:May 20, 2024
- Published Online:October 11, 2024
Copyright © 2024, INFORMS
Cite as
In Kyung Kim, Kyoo il Kim (2024) Corporate Social Responsibility and Consumer Choice: Lessons from the Milk Boycott. Management Science 71(7):5625-5644.
https://doi.org/10.1287/mnsc.2021.01062
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The authors are grateful to seminar participants at Seoul National University, the Center for Social value Enhancement Studies (CSES), Yonsei University, and Ewha Womans University.
