Penalty or Reward? The Effect of Social Disincentives on Online Users’ Contributions

• Wenqi Shen

  Corresponding Author

  Wenqi Shen

  [email protected]

  https://orcid.org/0000-0003-4203-3014

  Business Information Technology Department, Pamplin College of Business, Virginia Tech, Blacksburg, Virginia 24061

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  ,
• Yan (Lucy) Liu

  Yan (Lucy) Liu

  [email protected]

  https://orcid.org/0000-0003-0565-4268

  Marketing Department, Mays Business School, Texas A&M University, College Station, Texas 77843

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  ,
• Yun (Alicia) Wang

  Yun (Alicia) Wang

  [email protected]

  https://orcid.org/0000-0002-1352-4618

  Department of Marketing and International Business, Zicklin School of Business, Baruch College, City University of New York, New York, New York 10010

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