Position Auctions with Endogenous Product Information: Why Live-Streaming Advertising Is Thriving

• Ying-Ju Chen

  Ying-Ju Chen

  [email protected]

  https://orcid.org/0000-0002-5712-1829

  School of Business and Management, Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong

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  ,
• Guillermo Gallego

  Guillermo Gallego

  [email protected]

  https://orcid.org/0000-0002-9664-3750

  School of Data Science, The Chinese University of Hong Kong, Shenzhen, Guangdong 518172, Peoples Republic of China; and School of Management and Economics, The Chinese University of Hong Kong, Shenzhen, Guangdong 518172, Peoples Republic of China

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• Pin Gao

  Corresponding Author

  Pin Gao

  [email protected]

  https://orcid.org/0000-0001-7434-7902

  School of Data Science, The Chinese University of Hong Kong, Shenzhen, Guangdong 518172, Peoples Republic of China; and School of Management and Economics, The Chinese University of Hong Kong, Shenzhen, Guangdong 518172, Peoples Republic of China

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  ,
• Yang Li

  Yang Li

  [email protected]

  https://orcid.org/0000-0002-8381-7272

  Ivey Business School, Western University, Ontario N6G 0N1, Canada

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