The authors are grateful to the Yale Center for Customer Insights for its financial support. The authors thank Phil Haile, Igal Hendel, Nicole Immorlica, Vahideh Manshadi, Larry Samuelson, Yannis Stamatopoulos, and K. Sudhir. The authors also thank conference and seminar participants at Lyft Marketplace Labs, ACM Transactions on Economics and Computation, Marketing Science, and Stanford Institute for Theoretical Economics for helpful comments. Additionally, the authors thank Phonkrit Tavanisarut and Leonardo Fancello for excellent research assistance. All errors are the authors’ own.