The Effect of Multichannel and Omnichannel Retailing on Physical Stores

• Fei Gao

  Fei Gao

  [email protected]

  https://orcid.org/0000-0003-4818-1974

  Kelley School of Business, Indiana University, Bloomington, Indiana 47405;

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  ,
• Vishal V. Agrawal

  Corresponding Author

  Vishal V. Agrawal

  [email protected]

  https://orcid.org/0000-0002-5285-6586

  McDonough School of Business, Georgetown University, Washington, District of Columbia 20057

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  ,
• Shiliang Cui

  Shiliang Cui

  [email protected]

  https://orcid.org/0000-0002-6643-6865

  McDonough School of Business, Georgetown University, Washington, District of Columbia 20057

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