How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit

• Gordon Burtch

  Gordon Burtch

  [email protected]

  https://orcid.org/0000-0001-9798-1113

  Questrom School of Business, Boston University, Boston, Massachusetts 02215;

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• Qinglai He

  Qinglai He

  [email protected]

  https://orcid.org/0000-0002-4967-6453

  Wisconsin School of Business, University of Wisconsin-Madison, Madison, Wisconsin 53706;

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• Yili Hong

  Yili Hong

  [email protected]

  https://orcid.org/0000-0002-0577-7877

  C.T. Bauer College of Business, University of Houston, Houston, Texas 77204

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• Dokyun Lee

  Dokyun Lee

  [email protected]

  https://orcid.org/0000-0002-3186-3349

  Questrom School of Business, Boston University, Boston, Massachusetts 02215;

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