Spillovers from Online Engagement: How a Newspaper Subscriber’s Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue

• Adithya Pattabhiramaiah

  Corresponding Author

  Adithya Pattabhiramaiah

  [email protected]

  https://orcid.org/0000-0002-0501-9937

  Marketing, Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308;

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  ,
• Eric Overby

  Eric Overby

  [email protected]

  https://orcid.org/0000-0001-5285-4436

  Information Technology Management, Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308

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  ,
• Lizhen Xu

  Lizhen Xu

  [email protected]

  https://orcid.org/0000-0002-8603-9891

  Information Technology Management, Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308

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