Estimating Substitution and Basket Effects in Retail Stores: Implications for Assortment Planning

• Vidya Mani

  Vidya Mani

  [email protected]

  https://orcid.org/0000-0002-5614-2708

  Darden School of Business, University of Virginia, Charlottesville, Virginia 22903;

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• Douglas J. Thomas

  Douglas J. Thomas

  [email protected]

  https://orcid.org/0000-0002-2026-1780

  Darden School of Business, University of Virginia, Charlottesville, Virginia 22903;

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• Saurabh Bansal

  Saurabh Bansal

  [email protected]

  https://orcid.org/0000-0001-5443-4144

  Smeal College of Business, The Pennsylvania State University, University Park, Pennsylvania 16801

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