Experimentation and Start-up Performance: Evidence from A/B Testing

• Rembrand Koning

  Rembrand Koning

  [email protected]

  https://orcid.org/0000-0002-6453-0831

  Harvard Business School, Harvard University, Boston, Massachusetts 02163;

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• Sharique Hasan

  Sharique Hasan

  [email protected]

  https://orcid.org/0000-0002-8574-8610

  Fuqua School of Business, Duke University, Durham, North Carolina 27708;

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• Aaron Chatterji

  Aaron Chatterji

  [email protected]

  https://orcid.org/0000-0003-1678-9352

  Fuqua School of Business, Duke University, Durham, North Carolina 27708;National Bureau of Economic Research, Cambridge, Massachusetts 02138

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