Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising
- Raghav Singal ,
Raghav Singal
[email protected]https://orcid.org/0000-0001-9277-7383
Tuck School of Business, Dartmouth College, Hanover, New Hampshire 03755;
- Omar Besbes ,
Omar Besbes
[email protected]https://orcid.org/0000-0002-2982-3794
Graduate School of Business, Columbia University, New York, New York 10027;
- Antoine Desir ,
Antoine Desir
[email protected]https://orcid.org/0000-0001-5654-3301
Technology and Operations Management, INSEAD, 77305 Fontainebleau, France;
- Vineet Goyal ,
Vineet Goyal
[email protected]https://orcid.org/0000-0001-6719-3212
Department of Industrial Engineering and Operations Research, Columbia University, New York, New York 10027
- Garud Iyengar
Garud Iyengar
[email protected]https://orcid.org/0000-0001-6546-4154
Department of Industrial Engineering and Operations Research, Columbia University, New York, New York 10027
Raghav Singal
[email protected]https://orcid.org/0000-0001-9277-7383
Tuck School of Business, Dartmouth College, Hanover, New Hampshire 03755;
Omar Besbes
[email protected]https://orcid.org/0000-0002-2982-3794
Graduate School of Business, Columbia University, New York, New York 10027;
Antoine Desir
[email protected]https://orcid.org/0000-0001-5654-3301
Technology and Operations Management, INSEAD, 77305 Fontainebleau, France;
Vineet Goyal
[email protected]https://orcid.org/0000-0001-6719-3212
Department of Industrial Engineering and Operations Research, Columbia University, New York, New York 10027
Garud Iyengar
[email protected]https://orcid.org/0000-0001-6546-4154
Department of Industrial Engineering and Operations Research, Columbia University, New York, New York 10027
