The authors thank Rodrigo Belo, Bryan Bollinger, Irene Consiglio, Pedro Gardete, Arash Laghaie, Rosario Macera, Daniela Schmitt, K. Sudhir, Jie Zhang, and participants at the 2019 and 2023 Management Science Workshops, Management Science and Analytics seminar at the University of Chile, 2019 Marketing Science Conference, and Nova School of Business and Economics for valuable comments and suggestions. Fernando Ochoa provided outstanding research assistance. This research was partially supported by the computing infrastructure of the National Laboratory for High-Performance Computing in Chile (ECM-02). An earlier version of this paper was uploaded to Social Science Research Network (SSRN) (Elberg and Noton 2019).