Only the Ugly Face? A Theoretical Model of Brand Dilution

• Emanuele Bacchiega

  Emanuele Bacchiega

  [email protected]

  https://orcid.org/0000-0002-7822-6486

  Dipartimento di Informatica–Scienza e Ingegneria, Alma Mater Studiorum–Università di Bologna, 40126 Bologna, Italy;

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• Mariachiara Colucci

  Corresponding Author

  Mariachiara Colucci

  [email protected]

  https://orcid.org/0000-0003-2609-3535

  Dipartimento di Scienze Aziendali, Alma Mater Studiorum–Università di Bologna, 40126 Bologna, Italy;

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  ,
• Vincenzo Denicolò

  Vincenzo Denicolò

  [email protected]

  https://orcid.org/0000-0001-8371-4241

  Dipartimento di Scienze Economiche, Alma Mater Studiorum–Università di Bologna, 40126 Bologna, Italy;Centre for Economic Policy Research, London EC1V 0DX, United Kingdom;

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• Marco Magnani

  Marco Magnani

  [email protected]

  https://orcid.org/0000-0003-3659-5205

  Italian Regulatory Authority for Energy, Networks and the Environment, 20121 Milan, Italy

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