Adaptive Data Acquisition for Personalized Recommendations with Optimality Guarantees on Short-Form Video Platforms

Junyu Cao
Corresponding Author
Junyu Cao
[email protected]
https://orcid.org/0000-0001-9235-1411
McCombs School of Business, The University of Texas at Austin, Austin, Texas 78712
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,
Yan Leng
Corresponding Author
Yan Leng
[email protected]
https://orcid.org/0000-0002-7084-2700
McCombs School of Business, The University of Texas at Austin, Austin, Texas 78712
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Corresponding Author

Junyu Cao

[email protected]

https://orcid.org/0000-0001-9235-1411

McCombs School of Business, The University of Texas at Austin, Austin, Texas 78712

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,

Corresponding Author

Yan Leng

[email protected]

https://orcid.org/0000-0002-7084-2700

McCombs School of Business, The University of Texas at Austin, Austin, Texas 78712

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Published Online:25 Aug 2025https://doi.org/10.1287/mnsc.2022.01130

Supplemental Material

mnsc.2022.01130.sm1.pdf

The replication files for this article are available HERE.

cover image Management Science

Volume 72, Issue 4

April 2026

Pages 2681-3628, iv-vi

Article Information

Supplemental Material

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Received:April 13, 2022
Accepted:May 24, 2024
Published Online:August 25, 2025

Copyright © 2025, INFORMS

Cite as

Junyu Cao, Yan Leng (2025) Adaptive Data Acquisition for Personalized Recommendations with Optimality Guarantees on Short-Form Video Platforms. Management Science 72(4):3592-3610.

https://doi.org/10.1287/mnsc.2022.01130

Keywords

Acknowledgments

The authors thank Department Editor Omar Besbes, the associate editor, and anonymous referees for their constructive and insightful review comments. Junyu Cao and Yan Leng contributed equally to the manuscript.