The authors appreciate the guidance offered by Lamar Pierce, as well as an anonymous Associate Editor and our reviewers, whose comments greatly strengthened our paper. The authors thank Chris Bauman, Joel Brockner, Sharon Kopman, Stephan Meier, Cindy Muir-Zapata, Gerardo Okhuysen, and Jone L. Pearce for their feedback on earlier version of this paper. We also thank seminar participants at Cornell, Kellogg, MIT, Harvard Business School, London School of Economics, and Wharton, as well as conference participants at the Alliance for Research on Corporate Sustainability, the International Association for Business and Society, and the Academy of Management for helpful comments and suggestions.