Self-Preferencing and Search Neutrality in Online Retail Platforms

The authors thank Dmitri Kuksov, the associate editor, and three anonymous reviewers for their constructive feedback during the revision process. The authors thank Anthony Dukes, Chuan He, Fei Long, Alexander MacKay, Imke Reimers, Jeff Shulman, Daniel Sokol, and Tat-How Teh for their valuable comments and suggestions. The authors also thank the seminar participants of the 15th Annual Northwestern Antitrust Economics Conference, 21st Annual International Industrial Organization Conference, 2022 INFORMS Annual Meeting, 2023 DC IO Day, Digital Platforms Conference, 2023 Marketing Science Conference, 2023 Platform Strategy Research Symposium, 2023 POMS Conference, 12th Triennial Choice Symposium, Washington University in St. Louis Junior Faculty Development Forum, 2022 UT Dallas Bass FORMS, Chinese University of Hong Kong (Shenzhen), Indian Institute of Management (Ahmedabad), Shanghai University of Finance and Economics, Tsinghua University, University of Florida, University of Maryland, University of Southern California, University of Washington, and University of Science and Technology of China. Both authors contributed equally.